We’re de-BROing email marketing—where edgy small business owners and coaches are building their list with integrity—without aggressive tactics or fake urgency.
You can’t build a sustainable email list on borrowed platforms.
When I first started my coaching business, I was confident in one thing: I had something real to offer. But confidence in my skills didn’t translate to size of my list.
Absolutely zero.
I kept telling myself, “Gregory, you’re a strong coach and that’s all that matters.”
I was totally wrong (cue the violins. tee hee)
Just a dash of the secret sauce that’ll rebelize your approach.
Email marketing delivers an average ROI of $36 for every $1 spent. That’s not just random—it’s strategic. If you want reliable income, consistent clients, and a space to build real relationships, email is the foundation that puts you back in control.
Here’s what you’re up against:
Every day, more than 306 billion emails hit inboxes.
With AI tools like ChatGPT speeding up the process, businesses are flooding inboxes faster than ever—and your message has to work harder to cut through.
SLOW THE SCROLL IF ANY OF THIS SOUNDS FAMILIAR
I get nervous about sharing my personal life. What if no one cares? What if I cross some invisible line into TMI and people just think I’m a total oddball?
I feel like I have no idea what to say—and the last thing I want is to come across as salesy or annoying.
I’m told that email is the most powerful tool in my business—but I’m not seeing any result
I am exhausted by trusting prominent marketers who promise success only to leave me broke.
I’m creating freebies, and I’m putting them on my website and STILL my list isn’t growing.
It’s not about creating MORE content…
It’s about using the power of a platform YOU OWN to create consistent, meaningful touchpoints that build trust, spark conversation, and move your audience closer to working with you.
❌ “Join my free Facebook group.” You thought you were entering a space for connection—but it felt more like walking into a marketplace with everyone trying to sell you something.
❌ “Here’s the strategy that got me to $100K.” Just follow it exactly—or else. No space for nuance, boundaries, or, you know... you.
❌ Email your list 3x a week with urgency + scarcity.
...is what they encourage. But your gut says no to guilt-tripping and yes to integrity. You want to sell without steamrolling people’s nervous systems.
❌ Once their in your program or membership, upsell the crap out of your members. You joined to grow, but instead you were hit with relentless upsells—every next step locked behind another paywall—leaving you feeling less supported and more like a walking credit card.
I created this space because I was tired of watching talented business owners and coaches, like you, get frustrated by social media and burned out by the sneaky “gurus:”
Thankfully, all of that is behind you now.
The skills, strategies, and tools you need to build a profitable email list.
INTRODUCING
is your step-by-step list building roadmap to growing a list that actually builds relationships with the right people and converts—without the guesswork. You'll build a list rooted in clarity, story, and strategy so you can attract the right people and grow your coaching business.
Inbox Uprising is your home base for bold, rebellious story-driven email marketing that grows your business.
Hey, there. I’m Gregory—your quirky rebel bestie…
Building a robust list isn’t about forcing yourself into someone else’s formula (especially if that formula is douche-y)
It’s about doing business that feels right to you—with creativity, integrity, and just the right amount of YOU.
I help small business owners and coaches stop second-guessing every damn email, reclaim their voice, and build sustainable, values-aligned businesses—using the power of email marketing.
My entrepreneurial journey started back in the ‘80s, pedaling newspapers on a rusty bike and selling hand-sewn stuffed bunnies dangling from eucalyptus-wrapped hangers (yes, that really happened).
Now, I’m here to help you do the same—with a rebel yell, a solid strategy, and a whole lotta love.
Inside, you can:
Brainstorm bold email ideas in a low-pressure space
Test subject lines and content without the fear of flopping
Shape and refine lead magnets that actually convert
Build writing habits that feel good—not forced
Connect with other creatives who get it (no pitching, no ego)
Rekindle your love of writing to your list
Private Facebook Community
Welcome to your private, no-pitch, no-promotion zone—a judgment-free space to explore your voice, play with ideas, and grow your list.
This is where coaches and creatives gather to brainstorm bold content, test what clicks, and finally enjoy writing to their audience.
Whether you're just finding your rhythm, fine-tuning your message, or wondering how the heck to write your next email—this is your place to figure it out.
EMAIL TEMPLATE LIBRARY
And if you hit a wall? Don’t worry—we’ve got you covered. Inside Inbox Uprising, you’ll get access to a full stash of plug-and-play templates you can make your own (or not use at all—your call).
Here’s what’s included:
Welcome Sequences – Make a strong first impression that feels personal, not robotic.
Re-Engagement Emails – Wake up a quiet list without begging, bribing, or ghosting.
Launch Series Templates – Promote your offer with confidence and clarity—no hype, no hard sell.
And a Brand-New Template Every Week – Because your emails deserve fresh inspiration (and you deserve less stress
Bi-Weekly Live Q&A Zoomies
Your twice-a-month chance to pop in, get your questions answered, and soak up strategy, story magic, and soulful support—all live on Zoom. Whether you’re stuck on subject lines, wrestling with a freebie idea, or just need a boost of clarity and courage, these sessions are your space to get unstuck and leave energized. Come as you are, ask what you need, and walk away with fresh insights and next steps.
Get real-time support on your emails and list-building strategy.
Ask things like:
“Is this subject line strong enough to get opened?”
“Why isn’t my freebie getting sign-ups?”
What is the difference between open rate and click through?
“How do I sound more like me in my emails?”
“What do I send to people once they join my list?”
“How many emails should I include in my welcome sequence?”
You bring the questions. We’ll figure it out together.
LIVE COWORKING SESSIONS
2 hours of focused, no-fluff time to write your emails, build your list, or work on your next lead magnet—with accountability and zero judgment. Show up as you are, set your intention, and get sh*t done alongside other coaches.
Need ideas? Use this time to:
Write your next newsletter (even if you’ve been avoiding it)
Tweak your opt-in page or landing copy
Batch a welcome sequence or re-engagement email
Outline your next freebie
Strategize your list growth plan for the month
Come with a goal. Leave with progress.
Freebie Vault
Your treasure chest of ready-to-roll lead magnet ideas, templates, and inspiration—designed to help you create freebies that actually work. Whether you're dreaming up your first opt-in or refreshing an old one, you'll find swipe-worthy tools, examples, and creative prompts to spark your next great list-growing idea. Think of it as your secret stash for building irresistible, aligned freebies that attract your dream clients like magic.
Inside the Freebie Vault, you can:
Pick a lead magnet idea that fits your niche and message
Customize it with your unique story and offer
Create something fast that actually converts
Skip the blank page and launch with confidence
Test new opt-ins without starting from scratch every time
Think of it as your shortcut to soulful list growth—with zero cookie-cutter energy.
SUBSCRIBED! A Private Podcast
Subscribed! is your go-to, members-only podcast packed with short, powerful episodes that help you stay consistent, connected, and creative with your email list. Each week, we cut through the noise and give you real-talk strategies, storytelling inspo, and zero-BS tips to grow a list that actually pays off—without selling your soul in the process.
Straightforward email strategies you can apply instantly.
Story prompts + content ideas to help you write with ease and sound like yourself.
List-building techniques that attract the right people—not just freebie collectors.
Real talk + coaching insights from Gregory’s own inbox experiments and lessons.
Weekly momentum and mindset shifts to help you grow your business—no algorithm required.
Show up, Rebel Up and Be Supported.
“I now have the confidence to finally start my email list.”
After losing my son, I became an activist—and now, I can reach more people with his story and share my message with clarity, purpose, and heart.
– Wendy C., KDA + Activist
Gregory helps me say less, mean more, and connect through story.
Before joining Gregory’s membership, I was overwhelmed trying to say the right thing in my emails. Was I saying too much? Was I connecting at all? Through his guidance, I learned how to simplify my message and use storytelling to actually sound like me. – Jamie Quinn, Hypnotherapist
You’re Starting Your List From Zero, With No Idea What To Do
You Have An Email List Of 1,000 Or Less And Are Struggling To Get Traction
You Value Step-by-Step Guidance From Someone Who Has Gone Before You
You Want To Make More Money This Year But Need Help Figuring Out How
WHO IS THE MEMBERSHIP GOOD FOR?
WHO IS THE MEMBERSHIP NOT GOOD FOR?
❌ Your email list is already 1,000+ and growing by the minute
❌ You’re consistently bringing in new subscribers daily with a lead magnet that’s already working
❌ You’re looking for a quick fix or shortcut
❌ You’re not willing to show up and do the work
❌ You believe social media alone is all you need to grow your business
LET’S RISE TOGETHER
…you’ll also get flexible access—you can cancel or come back anytime based on your launch calendar and business goals.